Thursday, September 18, 2008

Star/Diamond Ratings - What Do They Really Mean?

Aloha Kakou:

There is much talk these days about hotel ratings. Everyone has their own ideas of what constitutes adequate lodging and what makes a hotel worth the money. Most people believe they can tell a five-star quality property just by their observations of the architecture and the decor, but there is much more to it than that. Travelers also believe a one-star property is substandard, dirty and dangerous but, according to AAA's rating system, that is far from the case. It seems every on-line travel agency has their own criteria, thus further blurring the lines and creating the inferior/superior impressions amongst guests.

Here is AAA's quick definition of the what their diamond ratings mean:

One Diamond: These establishments typically appeal to the budget-minded traveler. They provide essential, no-frills accommodations. They meet the basic requirements pertaining to comfort, cleanliness, and hospitality.

Two Diamond: These establishments appeal to the traveler seeking more than the basic accommodations. There are modest enhancements to the overall physical attributes, design elements, and amenities of the facility typically at a moderate price.

Three Diamond: These establishments appeal to the traveler with comprehensive needs. Properties are multifaceted with a distinguished style, including marked upgrades in the quality of physical attributes, amenities, and level of comfort provided.

Four Diamond: These establishments are upscale in all areas. Accommodations are progressively more refined and stylish. The physical attributes reflect an obvious enhanced level of quality throughout. The fundamental hallmarks at this level include an extensive array of amenities combined with a high degree of hospitality, service, and attention to detail.

Five Diamond: These establishments reflect the characteristics of the ultimate in luxury and sophistication. Accommodations are first class. The physical attributes are extraordinary in every manner. The fundamental hallmarks at this level are to meticulously serve and exceed all guest expectations while maintaining an impeccable standard of excellence. Many personalized services and amenities enhance an unmatched level of comfort.

OK, so where do you think that the Maui Eldorado lies on AAA's rating scale? I'd like to hear what you think and why.

In case you'd like more detailed information, here's a link to AAA's document explaining their rating criteria:

http://www.aaa.biz/Approved/files/diamond_guidelines_lodging_2.pdf


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