The Best Aloha Attire You've Never Heard of

Aloha Kakou:

There are the usual suspects when you want to buy an Aloha shirt: Tory Richard, Ren Spooner and, if you stretch the definition, Tommy Bahama. But there is a small company in Hilo that may change your mind about your label of preference.

While Sig Zane's store and workshop are in Hilo, his website is the only source outside of his store for his work. On the right, I've added a link to his site.

All of Sig's line incorporate Hawaiian plants that have cultural significance to Hawaiians. He is something of a Hawaiian renaissance man, being a fisherman, surfer, dancer, artist and cultural practitioner. First Sig mad pareus for his wife, Nalani, then began making pareus and T-shirts for his friends and his hula family, using images that had a cultural significance and deep meaning. Before long, Sig's images of taro, hala, 'ie'ie, kukui, and other plants valued by the Hawaiians had become a Hawaii signature.

While Sig has recently designed the new uniforms for the Outrigger Hotel properties, his retail designs are very distinct and very Hawaiian. Once you are in the know, you can always tell a Sig Zane design.