Aloha Kakou:

While most higher-end Maui properties are appealing to lower-end travellers strictly with rate, the article linked below discusses other ways that luxury properties are attempting to muscle in on business normally associated with lower ranked hotels.

As I have mentioned in the past, this strategy is somewhat of a concern for us at the Outrigger Maui Eldorado as hotels and oceanfront properties reduce their rates into our usual territory. That means that we either need to lower our rates (which we've done), offer some kind of competitive deal (like we're doing with the golf and spa deals and the restaurant discounts), or improve the property and units so the Outrigger Maui Eldorado is seen as a good value as compared to our now new luxury competitors.

http://www.thestreet.com/story/10625691/1/high-end-hotels-lure-huddled-masses.html