A Fast Train Headed The Wrong Way

Aloha Kakou:

The headline of this article that appeared yesterday in the Maui News is hardly comforting. The reality of the article is hardly comforting, either.

"With a very weak first quarter and indications that the drop-off has continued Into April, I'd have to think that we'll be looking at a very soft summer," he said. "I think it will be mid-2010 before we see a sustained uptick", said Joseph Toy of Hospitality Advisers.

Maui's March occupancy average was 66.9%, compared to 80.3% last year. Remember that hotel occupancy levels include timeshares, which traditionally run over 90% due to those owners' need to come to maximize their investment.

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