Tuesday, September 9, 2008

Welcome, Travel Writers

Aloha Kakou:

While we continue to see overall occupancies reduced from last year, we are picking up a little bit of business each week. This business is coming from a multitude of sources, which is why it is always good to take advantge of all possible marketing opportunities. We've hosted several travel writers this spring and summer. An article by John Smith, travel writer for Edmonton, Canada's Sheild newspaper was here in June. Here is his article:
http://shieldmedia.ca/default.asp?sourceid=&smenu=159&twindow=Default&mad=No&sdetail=11055&wpage=1&skeyword=&sidate=&ccat=&ccatm=&restate=&restatus=&reoption=&retype=&repmin=&repmax=&rebed=&rebath=&subname=&pform=&sc=1944&hn=shieldmedia&he=.ca
We also have Jason Rich (jasonrich.com), a well known author on many subjects, staying with us in October.

These opportunites come to us from our corporate office, from Kaanapali Beach Resort Association or from the Maui Visitor's Bureau. I try to take advantage of each one to get our name out there. These days, you never know where a free-lance journalist will have an article published or, better still, which national media will pick it up for wider distribution.

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