July Continues Record Lows

Aloha Kakou:

Maui's July occupancy of 64% was down 9.6% from the already low occupancy of July, 2008. Maui's July ADR was down 13.3% due to hotels discounting room rates.

"Despite the steep discounting of room rates in the market, hotel occupancies during what normally would be our busy summer season are at record lows, and the impact on hotel revenues and Hawaii's tax base is tremendous," said Hospitality Advisors President Joseph Toy.

July was the fifth month in a row of record low occupancies.

http://www.honoluluadvertiser.com/article/20090821/NEWS01/908210361/Hawaii+hotels+suffer+5th+straight+month+of+record+low+occupancy
http://www.starbulletin.com/business/20090821_Isle_hotel_revenue_occupancy_decline.html