Cutting tourism marketing 'suicidal'

Aloha Kakou:

David Carey, Outrigger's president and CEO, wrote this piece which appeared in last Sunday's Honolulu Advertiser discussing the current state of Hawaii tourism and the need for the state to continue spending money on marketing efforts.

http://www.honoluluadvertiser.com/article/20100221/OPINION03/2210337/Cutting+tourism+marketing++suicidal+

Some Positive Numbers

Aloha Kakou:

Preliminary figures for January show state-wide increases in both visitor arrivals and in spending.

January, 2010's arrivals were up 2% and visitor spending increased 3.5% compared to January, 2009.

http://www.honoluluadvertiser.com/article/20100226/BREAKING03/100226028/Visitor+arrivals++spending+up+

Air Seats Increase

Aloha Kakou:

The number of airline seats to Hawaii is increasing by 6% this spring. Many of these seats are to Kahului airport.

In March, Continental Airlines will begin four flights a week to OGG from Orange County. Alaska Air will begin weekly flights from Sacramento to Kahului in addition to four weekly flights from San Jose.

http://www.honoluluadvertiser.com/article/20100226/NEWS09/2260401/Hawaii+flights+to+grow+by+6++more+seats+

Unexpected Publicity

Aloha Kakou:

You never know where the Outrigger Maui Eldorado name is going to turn up. The link below is to "Doctor's Review", a Canadian website that "provides clinical, medical news and travel publications to physicians and their patients and maintains a variety of related websites."

The site provides our lowest rate, a brief description of the property and a link to Outrigger's website. What more could you ask for?

http://www.doctorsreview.com/node/887

New UA Nonstop ORD-OGG

Aloha Kakou:

Beginning June 9, United Airlines is adding a daily nonstop flight to Maui from Chicago O'Hare. Although currently scheduled to end on August 14, through our busy summer season, United may keep the flight on the schedule longer, depending upon demand.

http://mauinews.com/page/content.detail/id/528827.html?nav=10

Email Blast

Aloha Kakou:

This email recently went out to over 70,000 previous Outrigger guests, many of whom previously stayed in our Waikiki properties. The idea is let these guests know about our condominiums and, hopefuly, get them thinking about an outer island vacation.

Outrigger Condo Collection T+L Magazine Ad

Aloha Kakou:

This ad, while not featuring the Outrigger Maui Eldorado, is another example of our current push to the direct consumer market. This unit is at the Outrigger Royal Kahana, by the way.

10-OUT-0165A_LR